"Since the early origins in 1967 when Piping Hot was operating under the name Surf and Dive, Piping Hot has been synonymous with the Australian surf wear industry and beach culture. In 1975, Piping Hot began trading under the same name, growing the brand from a local surfwear label into an Australian surf wear icon. Famous for their wetsuits, high profile surfers and progressive attitude, Piping Hot grew into a household name. In the late 1990's, surf wear saw a movement from clothing 'just for surfers' into lifestyle clothing encapsulating the Australian surf culture. Piping Hot was a driving force in designing clothing that could be worn at the beach or at a BBQ. In 1998, Piping Hot made the decision to trade through a very different avenue, that would allow everyone to enjoy authentic, reasonably priced, fashionably 'in sync' surf wear. Target, one of Australia's largest fashion retailers, formed a strategic licensing alliance with Piping Hot ensuring accessibility, and great surf wear for all."
- Piping Hot
- Piping Hot
There is no denying that clothes created by Piping Hot could be worn at the beach or at a BBQ, each piece has a relaxed casual feel about to it. My favourite of the items they sent me is the short sleeve hoodie, I can imagine throwing it on after a surf with a cute pair of shorts and a singlet top after a surf.
Check out the full range at Target Australia.