Friday, November 2, 2012

Element Eden Hi Summer 12

Element Eden Hi Summer 12 collection has just been released in soft pastel hues coupled with bold pinks and deep navy tones.

What I love about Element Eden is that even though it originates from a skateboard company the range is feminine, stylish and yet practical. The kinda clothes I can wear painting, down at the beach, going to the movies or catching up with friends over coffee.
If that's not enough reasons to love the range, this season they've used local Aussie musician Claire Rayner as the face of the campaign. Claire alongside Jack make up electronic duo Deja, whose music you can hear in the behind the scenes video. Jack is also in the video and lookbook too.

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