Three-O is busy celebrating all because in 2008 1 million cases sold, as a result of the fun and interactive “What’s Your O-Face” website at www.ThreeOlives.com. Now it's 2009 and they are offering the chance for you to win $10,000 – and a spot in a future “O-Face” ad campaign.
How to be apart of it?...www.ThreeOlives.com invites users to upload a photo of their best “O-face” – the look of surprise one has after tasting a shockingly delicious Three-O Vodka drink. At the conclusion of the campaign on May 31, 2009, 5 finalists will be chosen, flown to NYC, given the VIP treatment along with a photo shoot. Of the 5 finalists, 1 grand prize winner will be Three-O’s next “O-Face”, awarded $10,000 and be featured in a national ad campaign.
The campaign is the largest spend in the brand’s history and is supported with print media, out of home media, publicity and a targeted online media campaign that includes high impact custom placements and flash display ads on sites like PerezHilton.com, and Maxim.com. In addition, the contest site employs innovative elements including a voting gallery, a widget that entrants can embed on a blog or social network site to spread the word and gain votes, implementation of Facebook Connect to register and broadcast actions to friends and a Facebook Application that easily allows users to rack up votes within their friend network.
What are you waiting for, where is you “O-Face”?